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Tatra –
with character.
A brand new and bold repositioning introduces the first change to the brand's strategy after many years, with the new claim – Tatra, with character.
Advertising Campaign.
A print ad about print ads in an ad magazine filled with print ads – printception.
Client:
Tatra / Heinken Group..
Agency:
Change.
Creative Directors:
Ryszard Sroka, Jakub Korolczuk.
Creative team:
Robert Olszewski, Michael Hansen.
Account Manager:
Marcin Kozlowski.
Account Supervisor:
Piotr Niemczyński.
Photographer:
Carioca Studios.
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